In an era where critics and rappers themselves jump to declare the death of hip hop, 27 year old Ruff has been breathing new life into the genre through his storytelling, will to connect with the people, and boundless on-stage energy. Listening to artists such as J. Cole, Lupe Fiasco, wale, and following the career of Jay-Z, you can hear the impact they have on his music, but they don’t define who he is as an artist.
Born and raised in Rock Hill, S.C., Ruff has dreams bigger than the confines of his small hometown, literally. His music and Dream Big imprint have spread across the country. Dreaming even bigger, Ruff has become internationally known alongside the Dream Big Lifestyle widening its horizons to as far as Germany and the UK.
With that being said, the sky is not the limit for the Carolina native simply because there are no limits.